How To Make Recruiting More Effective: Employer Branding, Strategy And Roi
How can a company's recruiting process be made more
efficient? Having the best technologies is not enough: in order to continue
growing and to achieve success, it is necessary to be able to count on the best
talents, and therefore on professionals capable of making a company more and
more competitive.
Thus the need arises to better manage the research and
selection of personnel , with recruiting that must be addressed scientifically
and in a short time.
The importance of
employer branding for recruiting
The optimization of recruiting is not limited to the
operations carried out in the personnel selection phase. To be sure of being
able to attract the best talent, in fact, a company must work on its image
continuously , and therefore well before publishing a new job advertisement.
It therefore becomes necessary to plan activities aimed at
improving the employer branding, or the reputation of the company seen as an
employer: only in this way can it be considered as an interesting and
captivating workplace for potential candidates, especially for professionals
who , thanks to their high level skills, they are highly sought after on the
job market.
Working on employer branding, among other things, does not
bring benefits only on the recruiting side. This set of activities, in fact,
allows to significantly reduce the turnover in the company.
Recruitment strategy
and ROI measurement
Employer branding can therefore be seen as the first
fundamental element of a correct recruitment strategy .
When the company feels the need to hire a new employee - for
turn-over or job growth reasons - it is necessary first of all to carefully
analyze the hard skills and soft skills that the ideal candidate is should
have, and then create a tailored job ad. It is important to write an ad that
puts clear stakes, so as not to find yourself with an excess of unsuitable CVs.
However, it is not enough to write a job advertisement and
publish it on the job search portals. In particular, when it comes to qualified
personnel, in fact, it is necessary to search more directly and actively for
the ideal candidate , who may not come into contact with the published
announcement.
The talent sought could be everywhere : it could get in
touch with the company's social networks, it could be an ex-colleague of an
employee, or it could be, absurdly, an employee of the company looking for
promotion.
By expanding the number of channels used, the recruiting
process can be completed, with the selection of the best candidate.
Be careful, though: joining a new employee does not automatically
mean that the recruiting strategy has been successful. To be sure, it will be
necessary to measure the return on the investment made , and therefore its ROI.
On the one hand, all costs relating to the recruiting
process must be taken into consideration : timing, resources used for research
and selection, costs for the insertion of the new employee and anything else.
On the other hand, the benefits of hiring , and therefore the yield of the new
worker, and so on must be monitored .
Obviously, the ROI of a new employee who decides to leave
the company after a few months can only be negative: the recruiting strategy,
in this case, did not generate profit, but rather a significant waste of
resources.
A software to make
recruiting more effective
There are many small mistakes that can undermine the success
- in the long term - of a recruiting process. Being able to count on a staff
selection software can reduce the possibility of making a mistake, helping the
recruiter - who always remains central during the various recruitment phases.
For example, recruiting
software allows you to minimize the mistakes generated by the prejudices of
recruiters who, however minimized in the case of professionals, are always
present. It also gives the opportunity to speed up the analysis of the CVs in a
hyperbolic way, especially during the preliminary skimming phase, giving an
impartial view on the candidates who responded to the announcement.
The most advanced selection software - the so-called ATS
(Applicant Tracking System) - allow for even greater support, thanks to AI
applications that allow you to automate different personnel selection
processes, to the benefit of talent acquisition. In this way, the company can
reduce the time and costs of the recruiting activity, compared to better
results, therefore a higher ROI.
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