How To Make Recruiting More Effective: Employer Branding, Strategy And Roi


How can a company's recruiting process be made more efficient? Having the best technologies is not enough: in order to continue growing and to achieve success, it is necessary to be able to count on the best talents, and therefore on professionals capable of making a company more and more competitive.

Thus the need arises to better manage the research and selection of personnel , with recruiting that must be addressed scientifically and in a short time.

The importance of employer branding for recruiting

The optimization of recruiting is not limited to the operations carried out in the personnel selection phase. To be sure of being able to attract the best talent, in fact, a company must work on its image continuously , and therefore well before publishing a new job advertisement.
It therefore becomes necessary to plan activities aimed at improving the employer branding, or the reputation of the company seen as an employer: only in this way can it be considered as an interesting and captivating workplace for potential candidates, especially for professionals who , thanks to their high level skills, they are highly sought after on the job market.

Working on employer branding, among other things, does not bring benefits only on the recruiting side. This set of activities, in fact, allows to significantly reduce the turnover in the company.

Recruitment strategy and ROI measurement

Employer branding can therefore be seen as the first fundamental element of a correct recruitment strategy .

When the company feels the need to hire a new employee - for turn-over or job growth reasons - it is necessary first of all to carefully analyze the hard skills and soft skills that the ideal candidate is should have, and then create a tailored job ad. It is important to write an ad that puts clear stakes, so as not to find yourself with an excess of unsuitable CVs.

However, it is not enough to write a job advertisement and publish it on the job search portals. In particular, when it comes to qualified personnel, in fact, it is necessary to search more directly and actively for the ideal candidate , who may not come into contact with the published announcement.
The talent sought could be everywhere : it could get in touch with the company's social networks, it could be an ex-colleague of an employee, or it could be, absurdly, an employee of the company looking for promotion.

By expanding the number of channels used, the recruiting process can be completed, with the selection of the best candidate.

Be careful, though: joining a new employee does not automatically mean that the recruiting strategy has been successful. To be sure, it will be necessary to measure the return on the investment made , and therefore its ROI.

On the one hand, all costs relating to the recruiting process must be taken into consideration : timing, resources used for research and selection, costs for the insertion of the new employee and anything else. On the other hand, the benefits of hiring , and therefore the yield of the new worker, and so on must be monitored .

Obviously, the ROI of a new employee who decides to leave the company after a few months can only be negative: the recruiting strategy, in this case, did not generate profit, but rather a significant waste of resources.

A software to make recruiting more effective

There are many small mistakes that can undermine the success - in the long term - of a recruiting process. Being able to count on a staff selection software can reduce the possibility of making a mistake, helping the recruiter - who always remains central during the various recruitment phases.
For example, recruiting software allows you to minimize the mistakes generated by the prejudices of recruiters who, however minimized in the case of professionals, are always present. It also gives the opportunity to speed up the analysis of the CVs in a hyperbolic way, especially during the preliminary skimming phase, giving an impartial view on the candidates who responded to the announcement.

The most advanced selection software - the so-called ATS (Applicant Tracking System) - allow for even greater support, thanks to AI applications that allow you to automate different personnel selection processes, to the benefit of talent acquisition. In this way, the company can reduce the time and costs of the recruiting activity, compared to better results, therefore a higher ROI.



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